Katarina Van Derham Named St. Pauli Girl For 2009
Posted in: UncategorizedCoke Brings Strange Love to Library
Posted in: Uncategorized
OK. Let’s analyze this new Coke commercial, part of the new Wieden + Kennedy-created Open Happiness campaign.
American Apparel Hooks Up With Chictopia Bloggers
Posted in: UncategorizedGiven the Chance, Could YOU Conquer Either Finish Line?
Posted in: UncategorizedThe Hudson Crash: Just One More Reason to Fly Virgin
Posted in: UncategorizedSkittles Loses the Plot.
Posted in: Uncategorized
In the latest of its “_______ THE RAINBOW, TASTE THE RAINBOW!” ads, Skittles gives us the perplexing “Tailor.”
Dunkin’: You Don’t Have to Be Bright to Be a Go-Getter!
Posted in: UncategorizedYou kin’ do it!” Dunkin Donuts exclaims in the 2009 debut of its new ad campaign, where people like you! power through everyday life with the will and guilelessness of Special Olympics athletes.
Virgin Atlantic: Still Red-Hot After All These Years
Posted in: Uncategorized
To celebrate Virgin Atlantic’s 25th anni, “Still Red Hot” brings us back to June 22nd, 1984, when London’s Gatwick Airport changed forever.
Pepsi Promotion Plasters Times Square With New Logo
Posted in: Uncategorized
In an all out effort to accost, uh, make the public aware of its new logo and celebrate the “next generation’s” apparent positive outlook for the coming year, Pepsi has unleashed itself upon Times Square with a week-long promotional extravaganza.
John Lennon Repurposed As Third World Laptop Salesman
Posted in: Uncategorized
On Christmas day, One Laptop Per Child brought back the voice (if not the body) of Yoko Ono’s beloved John Lennon.
Jim Beam, Robby Gordon Help Keep Wrigley Field Unbranded
Posted in: Uncategorized
Jim Bean, and its “The Stuff Inside” campaign, have partnered with NASCAR Sprint Cup Series driver and owner Robby Gordon to save Chicago’s Wrigley Field from being corporatized like every other stupid-sounding stadium in America.
How Not to Sell Shoes in 2008
Posted in: UncategorizedConverse is an iconic brand. Which leads me to wonder why they would choose to lean on a young woman who needlessly claims to be “hot” on five interlinked microsites—outofyourleaguegirl.com, outofyourleaguegirlonbeingcreepy.com, outofyourleaguegirlonconfidence.com, outofyourleaguegirlonpassion.com and outofyourleaguegirlonmotivation.com.
According to Adweek, Converse’s agency, Anomaly, declined to comment on the effort.
iJustine Beats Crap Out of iPhone, Still Works, Ready the New One
Posted in: Uncategorized
iJustine of iPhone bill fame is hyping the new iPhone 3G in a video detailing how much abuse her current iPhone has withstood over the year+ she’s owned it.
Can Kia Connect?
Posted in: UncategorizedHyundai has managed to appeal to more upscale consumers. Now Kia wants in on the action.
Thus the new Kia Borrego, a mid-size SUV with an impressive list of features, standard three row seating, and an available 337hp V8 engine.
According to Colin Jeffery, ECD at Kia’s agency, David&Goliath, “After spending time with the Borrego, it became very clear to us what the positioning and creative platform should be. The first time we took the Borrego out for a drive people were staring. At a traffic light in Manhattan Beach, a fellow driver actually asked us what kind of SUV we were driving. He was genuinely impressed.”
GM Is In Pain
Posted in: UncategorizedAccording to The Wall Street Journal, General Motors would be happy to consider an offer for its Buick, Saturn and Saab brands. It’s Hummer brand has already been placed on the auction block, but no takers have yet to emerge.
In the past few weeks, GM stock has tumbled dramatically, falling below $10 a share and hitting lows last seen more than 50 years ago.
A Clean, Well-Lighted Place for News
Posted in: UncategorizedFans of media brand, MSNBC, can now enter the brand’s cafe in Midtown Manhattan’s Rockefeller Plaza.
According to Adweek, MSNBC has opened “a sleek, oh-so-stylish cafe. It’s a comfortable place to unwind, grab a sandwich or a coffee, check e-mail, surf the Net via free Wi-Fi or check the news on MSNBC.com.”
Catherine Captain, vp, marketing for MSNBC.com said, “What we really discovered about the MSNBC.com consumers — what they love about us — is the journey of news discovery in and of itself.”
She said the digital cafe “gave us an opportunity to quite literally bring exploration to a physical space.”
SS+K is working with MSNBC to develop these non-traditional ideas.