AT&T to Switch Its Advertising Message

The new theme, “Mobilizing your world,” replaces “Rethink possible.” With AT&T’s advertising budget near $2 billion, those words may be hard to miss.



Unaired BBDO AT&T Spot Leaks

In case you missed it, another DVD-bonus-features chapter in BBDO‘s “It’s Not Complicated” series for AT&T leaked this week thanks largely to music bloggers excited about the critical role played by Future’s track “You Deserve It.”

No word as to why this one landed on the proverbial cutting room floor, though we will say that the kids playing these kids are even better than Beck Bennett in his only recurring “SNL” skit.

And yes, we’ve got your credits after the jump.

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For Super Bowl, It’s Back to Basics for Anheuser-Busch

The Anheuser-Busch division of Anheuser-Busch InBev has a game plan for Super Bowl XLVIII that focuses on Bud Light and Budweiser.