Rumor – Microsoft Selling Razorfish
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Oh gossip, the greatest communication tool ever (next to Twitter, of course). But enough about that. You’ll never believe what I just read.
Microsoft may be selling off Razorfish, as reported in The Wall Street Journal. A mere two years after the purchase, rumors are spreading about a sale to WPP. The clues?
- RF employees have still not been switched over to Microsoft benefits (I know large corporations are slow, but two years?).
- The RF office in San Francisco was instructed not to order new business cards (how will the employees remember who they are?!).
So, what are we thinking? Are the rumors true? In any case, MarketWatch did confirm that Morgan Stanley has been hired to find a buyer. Publicis, who supposedly plans to acquire additional digital ad agencies, has been mentioned as a possible candidate.
From the looks of the market, Razorfish is being marketed at about $600-$700 million, which is a drastic loss for Microsoft, which paid roughly $3.5 billion just two years ago.
Microsoft’s economic crisis investment advice: buy high, sell low.
Rena Prizant is a Copywriter, Ad Creative and mammal in the Chicago area, professionally word playing since 2002. Rena writes smart, engaging, dynamic copy for a broad range of mediums and industries; and loves helping start-up’s get their branding feet. Visit www.RenaPrizant.com or Twitter WriteLeft.
