For its third annual Ritmo y Color promotion, McDonald’s partnered with visual artists and Colombian musician Camilo to celebrate Latinx culture at restaurants across the U.S. The 2023 Ritmo y Color promotion is a music and art collaboration featuring musical performances, as well as art installations in select McDonald’s restaurants. “For Latinos, our ritmo and…
To celebrate National Bomb Pop Day on June 29, as well as the July 4 holiday, frozen treat maker Bomb Pop partnered with business agency Gale and actor Gavin Casalegno to launch a merchandise collection and augmented reality Snapchat lens inspired by Bomb Pop’s red, white and blue ice pop. The Summer of Bomb Pop…
Combining the worlds of digital wallets and augmented reality, Web3 engagement and loyalty platform SmartMedia Technologies partnered with Niantic’s 8th Wall augmented reality platform to bring AR experiences to owners of Web3 wallets. SmartMedia Technologies debuted its new offering at Cannes Lions. Attendees could onboard into the experience using a smartphone and email address, and…
To promote its Galaxy Z Flip4 smartphone, Samsung partnered with family experience company Camp to launch an augmented reality game at the Samsung Experience Store at CF Toronto Eaton Centre. Can You Beat the Box will see participants put on a protective suit, goggles and a white T-shirt before stepping into the gameplay area, called…
Giving brands a new way to interact with consumers, mobile developer Niantic launched its Rewarded AR ad format, which will allow mobile users to earn in-application rewards by interacting with advertisements in augmented reality. Powered by Niantic’s 8th Wall development platform, these Rewarded AR ads are now available in Niantic’s real-world games, including Pokemon Go….
To celebrate the debut of its Ultra luxury credit card, financial company Revolut launched an augmented reality campaign called “The Ultra Experience” in London’s Covent Garden. Created in collaboration with brand experience agency Sense, the activation allows people in Covent Garden to scan a QR code at the base of a “platinum portal” sculpture with…
To celebrate the 75th anniversary of its Serpenti design, luxury fashion house Bulgari partnered with Snapchat and creative tech studio Beyond to release two augmented reality lenses in the Snapchat mobile application. Bulgari’s Serpenti collections feature watches and jewelry with designs inspired by a serpent. To start, the Serpenti75 Lens adds the scales from the…
Viva Technology attendees will be able to learn more about augmented reality shopping with AR try-on platform Zero10, which is unveiling its prototype AR Store at the event. The AR Store prototype represents a standalone retail experience designed to allow shoppers to virtually try on a variety of merchandise through augmented reality and then purchase…
Luxury fashion brand Valentino is allowing shoppers to try on clothes in augmented reality thanks to a pilot launched with AR technology company Wanna (owned by Farfetch). Using the Wanna Wear mobile application, shoppers can virtually try on upper-wear pieces from Valentino’s Urban Flows Fall 2023 collection in augmented reality. They can also try on…
To help brands experience the potential of technologies like augmented reality and mixed reality first-hand, immersive experience studio Pixel Artworks has launched The Lighthouse in London. The Lighthouse is open to brands interested in learning about AR, MR and holographic technologies. The mixed reality space features three areas–The Portal, Originals Theatre and Reflections–where brands and…
As part of Verizon’s 5G innovation partnership with Snap, the telecommunications company will use Snap’s AR Mirrors to provide augmented reality experiences to attendees at music festivals this summer. Verizon debuted the AR Mirrors experience at Governors Ball in early June and will bring the technology to the Bonnaroo Music & Arts Festival in Manchester,…
The 2023 Governors Ball Music Festival, coming to New York June 9-11, will be enhanced by an augmented reality experience created by Snap and concert promoter Live Nation. Snapchat users will be able to find their way around the festival grounds in augmented reality through Snap’s AR Compass, a 3D map highlighting key locations at…
Minor league baseball team the Worcester Red Sox (nicknamed the WooSox) partnered with Workers Credit Union, virtual and augmented reality company Link To VR and LTI Business Solutions to bring augmented reality experiences to fans during home games at Polar Park in Worcester, Mass. Beginning June 9, attendees at Polar Park will be able to…
Parfums Christian Dior is introducing a live online makeup consultation service that utilizes augmented reality technology to allow consumers to preview products virtually before making a purchase. This online service will combine Perfect Corp.’s AR makeup virtual try-on technology with Bambuser’s live shopping technology. It will be the sixth beauty technology solution developed by Perfect…
Ikea is preparing to let Americans experience its iconic blue Frakta bag in a whole new way thanks to a 19-foot tall Big Blue Bag sculpture that will make its way across the U.S. this summer. The sculpture will be on display in Chicago’s Millennium Park June 17-18 and in Houston June 24-25. Following these…
Warner Bros. Pictures is letting people dress up like superheroes in augmented reality to promote the premiere of The Flash in theaters June 16. Superhero fans can download Perfect Corp.’s AR-try on application, YouCam Makeup, to access this sponsored content. The Flash AR lens will place the superhero’s red mask on the user’s face through…
Composite materials company Owens Corning is utilizing augmented reality to reach attendees of the 2023 AIA Conference on Architecture in San Francisco. Created by creative agency Lafayette American, the company’s “Pink City Takeover: Where Performance Meets Purpose” campaign will see pink Owens Corning billboards displayed at San Francisco International Airport, the Moscone Center and area…
Pet health and wellness company Better Choice is utilizing augmented reality to promote its line of Halo Elevate dog food. The company’s AR experience aims to educate shoppers about the quality of the Halo Elevate brand while also allowing them to compare Halo Elevate with other popular dog food varieties. Shoppers can activate the AR…
Snapchat is celebrating its Snap AR community by highlighting three “advanced” augmented reality lenses that show off different ways AR can be utilized by businesses. To start, the Seen Camera lens was created by journalism video publisher Seen.TV in consultation with design studio Modem. It encourages users to record videos where they share their own…
Snap is celebrating the power of Snapchat’s beauty community by highlighting two new AR lenses released by beauty brands Supergoop and OPI. The Supergoop Lipshade Lens promotes the launch of the sunscreen company’s new Lipshade SPF 30 lip colors. The lens allows Snapchat users to virtually try on four different colors of the Lipshades in…
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