Pringle of Scotland Animation by David Shrigley – Life Behind The Scenes
Posted in: UncategorizedOxford Circus FlashWalk
Posted in: UncategorizedThis is a catwalk show with a difference. Featuring hot models, it takes place on one of the most fashionable high streets in the world. What makes it even more compelling is; instead of wearing clothes these models are wearing nothing but body paint.
http://www.brandalley.co.uk
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Diesel Helmets
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Nike Sportswear Maxime Médard for AW 77
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Levi’s 501
Posted in: Uncategorized3 videos for Levi#8217;s 501 running in Holland and Belgium at the moment.
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Nike – Hyperizers – Don’t Criticize (Hyperize)
Posted in: Uncategorizedadidas – Super7 Veronica Campbell Brown – adidas Running
Posted in: UncategorizedNike T-shirt Gun
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Police viral – Are You Unique?
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Nike – Robot Parkour
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Andrex Shea Butter Spoof Ad
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DC Shoes – KEN BLOCK GYMKHANA TWO THE INFOMERCIAL
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adidas Rugby – Inside the Black Jersey
Posted in: UncategorizedFrom a small island with a population of only four million, comes arguably the greatest rugby team of all time, the New Zealand All Blacks who have a formidable power to enchant fans worldwide. This year, adidas and 180 Amsterdam have created INSIDE THE BLACK JERSEY, a five-part series that takes you right inside the All Blacks’ private circle.
Instead of focusing on the usual hysteria surrounding the team, this campaign follows them intensely during
their Grand Slam tour and shows an intimate portrait of what it is really like to be on tour with the world’s
greatest rugby team.
Credits:
Inside the Black Jersey
adidas Rugby
ALL BLACKS
This initiative was produced utilizing 180’s production unit U-Turn and 180’s recently founded digital group RIOT.
adidas International: Client
Nicholas Drake: Global Head of Rugby and Cricket
Marine Dussere: Sports Marketing Manager
Jo Vegar: Junior Sports Marketing Manager
Justin Acuff Digital Concept Manager – Sports Performance
180 Amsterdam (180\TBWA): Advertising Agency
Andy Fackrell: Executive Creative Director
Richard Bullock: Executive Creative Director
Stacey Lee: Creative / Writer
Claire Finn: Producer
Lauren Andrews: Account Team
Sam Dempsey: Account Team
Martin Palamarz: Account Team
Jens Jacobsen Jensen: Production Legal
Kindra Schoemaker: Production Legal
U-Turn: Content Production Production Company
Editoral Company: Post Production Company
Stacey Lee: Director
Helena Brooks: Director
Helena Brooks: DOP
Claire Finn: Executive / Line Producer
James McLeod: Editor
Lucy Salter: Post Production Producer
Stacey Lee: Camera
Helena Brooks: Camera
Mark Weakley: Second Camera
Katie Pow: Titles
Kaiser Sound Studios: Sound Mixer / Sound Recording Studio
Original Score by King Kapisi
Teremoana Rapley: Publicity & Business Development
Jessica Hartley
Cedric Gairard
Starring The Legendary NZ All Blacks and their support crew
adidas African Barber Shop
Posted in: UncategorizedOn the streets of Africa, from Cape Town to Kinshasa, from Lagos to Mombasa, the true measure of fame is having a haircut named after you on a barbershop sign.
The streets are full of ‘The Obama’, ‘The Oprah’ and ‘The Denzel’.
This ubiquitous barbershop signage is an African art form or African graphic art with its naïve renderings and pragmatic use of wood, metal and any material that is close at hand.
To celebrate the Confederation’s Cup being played for the first time on African soil,
adidas commissioned a series of ‘barbershop’ artworks that honour their galaxy of stars like Gerrard, Messi, Kaka and Pienaar.
A ‘cut’ was created for each player according to their skill.. So, ‘The Kaka’ is all about dribbling skills while ‘The Gerrard’ is about powerful strikes. Essentially, we Africanised international players.
The word Kopanya is a South African word for ‘together’, which effectively makes this artwork an African interpretation of adidas’ global advertising position of “together I am strong.” Kopanya is also the name of the official adidas ball, that will be used at the Confed Cup.
TBWA Hunt Lascaris, Johannesburg/180
Executive Creative Director: Damon Stapleton
Creative Director: Nicholas Hulley
Art Director: Nadja Lossgott
Head
Posted in: Uncategorized
The HEAD brand has a new modern positioning. Why, I hear you ask yourselves?
Well, to strengthen their position in the market place, HEAD felt the need to rejuvenate the brand by taking it in a fresh direction, and so a more emotional strategy was devised. To make them more distinctive from their competitors and to capture their customer’s hearts, they have shifted focus away from equipment technology by creating a brand story, and to express this new emotion they have a totally new brand slogan “The Power of You”.
In order to reach a modern, young, brand-savvy target audience a new communications strategy has been devised, focusing on new advertising channels including viral. The Djokovic viral film is the cornerstone of this new consumer-centric direction and HEAD hope it will up their cool credentials by getting young people talking about the brand.
In the film we see Novak Djokovic score on and off court. The slow motion action replay shows his finesse as a real player. Between shots he manages to flirt with a young lady in the crowd, charming her with everything from a 90’s boy band dance routine to nipple tassel twirling and even a Navy Seals balancing act! After all, being a male tennis player isn’t just about scoring points, it’s also about scoring with the ladies, watch carefully as Novak gives us a lesson in the art of seduction. It’s all in the game!