Mar 14

Olympic Skier Ted Ligety Chats With a Snowflake Depressed About Climate Change

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Olympic skier Ted Ligety plays straight man to a sullen, animated snowflake in this 90-second spot from Al Gore's Climate Reality Project.

It's part of CRP's "I Am Pro Snow" campaign featuring winter sports stars. Ligety's side of the conversation was created from footage of the gold medalist chatting with a technician while shooting a segment for Warren Miller's documentary Ticket to Ride.

Copywriter Jim Heekin voices the snowflake, who's just not cool with global warming. "For me, 2013—not the best year," he says. "I had a lot of my friends, close friends, melt way before their time." The flake tries to get a grip, telling Ligety: "Sorry, dude. This is my stuff. I should be a better friend to you."

The absurdity continues as the skier provides thigh-drum accompaniment while the flake raps, "Yo, my name is snow/And my beats got flow/And, yo, these winters gettin' hotter/'Case you didn't know." (Climate change skeptics will, of course, point to the fact that early 2014 has been one of the coldest winters for most of the U.S.)

Props to CRP for taking an unconventional approach, though the spot might be a bit too flaky for its own good.


    



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Mar 18

Huge Analytics Director Calls it Quits, Citing ‘Moral Objections’

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Well, this is one of the more interesting items to start of the work week. Over the weekend, we received a letter that Huge analytics director Yosaif Cohain sent to his colleagues at the agency in which he announced his resignation. Why, well, read on verbatim and we’ll continue after.

“Friends –

Because of moral objections that I have with Huge working with Al Jazeera, I have resigned from my position at Huge, effective immediately. I simply cannot work for a company that works with them. Today is my last day.

I know some might think my decision is rash or extreme. You should know that I have thought about this at length for the past two weeks and am very confident in my decision. I won’t attempt to convince anyone about my opinions or beliefs – I will just hope that even if you disagree with them, you can respect my decision and my need to stay true to who I am and what I believe in. I’m leaving with a lot of sadness and disappointment in Huge, but also with my head held high.

I’m not sure what my next steps will be – I’m going to take a step back to evaluate a few things and will be updating my resume. If you have leads for me, I’d appreciate them.

Thank you all for your ongoing friendship and support – I will miss you guys. To those of you that have offered words of support and encouragement about my decision, I thank you in particular – this has not been easy for me.

All my best –

Yosaif”

Yes, Cohain has indeed resigned, but interestingly enough, sources tell us that at the time he quit, Huge was not actually working with the aforementioned broadcaster. We’re hearing that the agency’s D.C. office specifically was just one of  several digital shops that Al Jazeera has recently been talking to as it transitions following its acquisition of Al Gore‘s Current TV, which perhaps was divisive enough to begin with. So, maybe there were other reasons at play for Cohain’s departure from Huge NY, who knows, but we’re staying neutral on his decision.

When pressed, Huge had “no comment” on the matter.

New Career Opportunities Daily: The best jobs in media.

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Dec 25

Clean Coal Ads Saving Coal Industry

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Clean CoalThe coal industry may have found a good alternative as far as prying away from the carbon emission issues with its so-called clean coal. While environmentalists are still figuring out how these clean coals are made and would function, it is apparent that advertising clean coal will become entirely aggressive to save the faltering coal industry from the said new pollution standards pegged to save the environment from pollution and unwanted carbon emissions.

the concept of “clean coal” is somewhat nebulous – it encompasses a number of techniques for reducing pollution by chemically washing coal or capturing and storing emissions – and the most effective technology, carbon sequestration, is still 10-15 years from being built for American plants.

Rest assured there are still loopholes surrounding the clean coal concept. Surely further studies will be presented to either justify or take down this seemingly masked concept that the coal industry is undertaking right now.

(Source) Washington Times

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