Advertising Agency: Y&R Dubai
Director: Dimitri Daniloff
Executive Creative Director: Kalpesh Patankar
Agency Executive Producer: Amin Soltani
Agency Producer: Jolianne Ray
Photographer: Dimitri Daniloff
Advertising Agency: 1pointsize, Chennai, India
Art Director / Photographer: Sharad Haksar
Copywriter: Anantha Narayan
Brief:
Planet Kids, Bangalore’s leading playschool chain wanted an invite to announce their Annual Day celebrations. This invite would be given to students and their parents. The objective was to create excitement around the event and get their kids buzzing.
Solution:
So we decided to create something out-of-the-ordinary, something that would engage their students and get them to transfer the buzz onto their parents. And voila, the ‘hand puppet’ invite was born!
Result:
The invite soon became the children’s new, favourite toy and kept them entertained long after the event.
Advertising Agency: Happy, Bangalore, India
CEO & Executive Creative Director : Kartik Iyer
Chief Creative Officer : Praveen Das
Creative Director: Carl Savio
Illustrator: Nalisha Chouraria
Copywriter: Megha Ramesh
Art Director: Shatrughan R
Account Executive: Ajay Kumar
Case Video:
BRIEF
Maraa is an NGO that employs media and art to influence the society’s quality of life, health and livelihood. They wanted an annual report that would not only sum up their year but also express everything they stand for.
SOLUTION
We took inspiration from the word ‘maraa’, meaning ‘tree’ in Kannada, and the fact that they are an NGO that works towards bettering society. Keeping this in mind we came up with a solution that was cost-effective and eco-friendly.
A single color design was created that could be reproduced using a simple photocopier or even by the most basic printer. All their information was made to fit on a single sheet to reduce wastage of both paper and ink. Folded many times over, it became a small portable booklet – that makes this the world’s cheapest annual report.
RESULT
Their 10 page report was condensed into a single sheet of paper with a design that lent itself to easy reproduction in large numbers. The cost of 3000 copies, that would have normally amounted to Rs. 1,05,000 (approx $2100) was brought down to under $200. It embodied everything that the organization believes in; and demonstrated the same to existing and potential donors.
Advertising Agency: Happy, Bangalore, India
Chief Creative Officer : Praveen Das
Executive Creative Director : Kartik Iyer
Design/ Art Direction / Illustrator : Nalisha Chouraria
Copywriter : Megha Ramesh
Studio Artist : Irfan Haji
Account Management / Planner : Ravi Bhat
Case Video:
Advertising Agency: Origin Beanstalk, Mumbai, India
Creative Director: Mustafa Kapasi, Kisan Solanki
Art Director: Kisan Solanki
Copywriter: Mustafa Kapasi
Illustrator: Sachin Gawde, Kisan Solanki
Retoucher: Praveen Bhandary
Account Director: Shom Majumdar, Shilpa Nambiar
Advertising Agency: Y&R, Dubai
Chief Creative Officer: Shahir Zag
Art Director: Sajesh Pudussery
Copywriter: William Mathovani
Creative Director / Copywriter: Shahir Zag
Creative Director/ Art Director: Kalpesh Patankar
Agency Executive Producer: Amin Soltani
Planner: Nadine Ghossoub
Agency Producer: Leng Panganiban
Photographer: Mojtaba Komeili
Retoucher: Gitten Tom
Brief: Planet Kids, Bangalore’s leading playschool chain wanted an invite to announce their Annual Day celebrations. This invite would be given to students and their parents. The objective was to create excitement around the event and get their kids buzzing. Oh, and of course the invite had to be cost-effective.
Solution: So we decided to create something out-of-the-ordinary, something that would engage their students and get them to transfer the buzz onto their parents. And voila, the ‘hand puppet’ invite was born out of a mere sheet of A4 sized paper. We then went on to create five unique characters so as to encourage greater curiosity, creativity and playfulness among our tiny TG.
Advertising Agency: Happy, Bangalore, India
Executive Creative Director: Kartik Iyer
Chief Creative Officer: Praveen Das
Creative Director: Carl Savio
Illustrator: Nalisha Chouraria
Art Director: Shatrughan R
Copywriter: Megha Ramesh
Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Director: Rajiv Rao
Senior Creative Directors: Elizabeth Dias, Srreram Athray
Creatives: Elizabeth Dias, Srreram Athray, Savio Alva, Umma Saini, Calvin Austin, Ashish Sadare, C.V. Saju
Surveillance cameras are used to catch offenders – but they actually do much more than that. They actually PREVENT wrongdoings by simply being present. Many a dastardly thought never gets executed because of this unblinking eye of technology. CCTV cameras thus play the effective role of a thought inspector and send out a strong message: “you may think it, but don’t ever think of doing it.”
Advertising Agency: JWT, Mumbai, India
Creative Director: Ram Jayaraman
Art Director: Nishant Shah
Copywriter: Ram Jayaraman
Illustrator: Nilesh Naik
Advertising Agency: Y&R, Dubai
Chief Creative Officer: Shahir Zag
Art Director: Sajesh Pudussery
Copywriter: William Mathovani
Creative Director / Copywriter: Shahir Zag
Creative Director/ Art Director: Kalpesh Patankar
Agency Executive Producer: Amin Soltani
Planner: Nadine Ghossoub
Agency Producer: Leng Panganiban
Photographer: Mojtaba Komeili
Retoucher: Gitten Tom
No one follows bad breath.
Which is why you need Listerine. It fights germs that cause bad breath, plaque and gum problems.
Advertising Agency: JWT, Mumbai, India
Creative Director: Ram Jayaraman
Art Director: Abey Thomas Joy
Copywriter: Karan Parmar
Illustrator: Nilesh Naik
Advertising Agency: Ogilvy, India
Executive Chairman / National Creative Director: Piyush Pandey
National Creative Directors: Rajiv Rao, Abhijit Avasthi
Executive Creative Director: Joono Simon
Creative Director: Deepak Joshi
Art Director: Vinci Raj
Copywriter: Deepak Joshi
Illustrator: Vinci Raj
Others: Nidhin , Murali
Advertising Agency: Chirpy Elephant, Chennai, India
Creative Director / Art Director: Jayaraman
Creative Director / Copywriter: Leela Ram
Account Director: Raam Prasad
Photographer: Arun Natarajan
Retoucher: Bhaskar
The target youth fall in to the Sec B category. These are deep-rooted young Indians, slowly exposed to the world through the internet and are anxious to make their mark. They are passionately daring to achieve and feel anything is possible and it is this angst to get there somehow, that takes on a darker tone.
Advertising Agency: Bronze Communications, Bangalore, India
Creative Directors: Mandappa K. C, Suresh
Art Director: Jeba
Copywriter: Mandappa K C
Stylist: Uday
Photographer: Arun Natrajan
Business Head: Sujit Sarkar
Agency Head: Suresh
Advertising Agency: Pickle Lintas, New Delhi, India
Creative Director: Sujit Das
Art Director: Rajnish Tripathi
Copywriter: K.Deepak Kumar
Photographers: K.Deepak Kumar, Sachin Saj
Advertising Agency: Chirpy Elephant, Chennai, India
Creative Director / Art Director: Jayaraman
Creative Director / Copywriter: Leela Ram
Graphic Designer: Arul Anchalan
Account Director: Raam Prasad
Photographer: Kapil Ganesh
Retoucher: Bhaskar
Objective: To showcase the safety features of Volvo cars in their exclusive showrooms.
Description: Volvo has always been a pioneer in safety technology in the world of automobiles. From inventing the first safety belt to ground breaking features for safer roads today; they have revolutionized the way people drive. Volvo wanted to educate its buyers in India of the various unique safety features their cars come with. Therefore, posters were designed to be put in their showrooms and in true Scandinavian minimalistic style; these posters explained each feature in a very innovative typographical play.
Advertising Agency: Pickle Lintas, New Delhi, India
Creative Director: Sujit Das
Art Directors: K.Deepak Kumar, Rajnish Tripathi, Sachin Saj
Copywriter: K.Deepak Kumar
Advertising Agency: 1pointsize, Chennai, India
Creative Director: Sharad Haksar
Art Director: Santhosh Kone
Copywriter: Anantha Narayan
Advertising Agency: The Cocaine Co., New Delhi, India
Art Director /Copywriter: Kunel Gaur
Illustrator : Comedian
Advertising Agency: Makani Creatives, Mumbai, India
Creative Director: Ashish Makani, Sameer Makani
Art Director: Prasad Rao, Rucha Chonkar
Illustrator: Nishikant Palande
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