Hasta La Creative!

Barbarian announced it has been named global creative agency of record for L’Oreal’s Essie nail polish brand, a feat for the New York City shop that has been working to turn itself around since it took a sharp decline in 2015. The Cheil Worldwide-owned agency will be in charge of brand and business strategy, advertising…

America’s oldest brewery has a new creative partner. D.G. Yuengling & Son, Inc. selected Chicago-based independent agency Laughlin Constable as creative agency of record for Yuengling, following a review. Dan Fietsam, who joined Laughlin Constable as chief creative officer in June 2016, has a history working in the category, having worked on Bud Light earlier…

The next time you come across a virtual reality promotion for the next chapter in the Star Wars saga, Accenture might be responsible. Today The Walt Disney Studios announced that it has chosen the self-described professional services company as Innovation Partner for StudioLab, an upcoming initiative that will focus on using emerging tech to create…

Booking giant Hotels.com has concluded a competitive review launched last fall by sending its North American planning and buying business to MediaCom, a company spokesperson confirmed this week. The news marks a significant win for WPP, which is currently in the process of defending several major global accounts including CPG conglomerate Kimberly-Clark. The initial stages…

CPG conglomerate Kimberly-Clark recently launched a global creative agency review as it seeks to restructure the roster of shops responsible for marketing its extensive brand portfolio. The Irvine, Texas, personal-care products giant, whose brands include Kleenex and Huggies, has long worked with several WPP agencies, including Ogilvy and JWT. The review now forces the world’s…

Wyndham Hotel Group has consolidated its U.S. media planning and buying duties with MullenLowe Mediahub (Adweek’s U.S. Media Agency of the Year for 2017)–naming the “challenger” shop North American media agency of record. Lisa Checchio, senior vice president of global brands at Wyndham, told Adweek in an email that Mediahub’s “challenger mentality,” wealth of data,…

Panda Express has selected Venice Beach, California-based creative agency and consultancy Wolfgang as its new agency of record, following a review launched in November. “For us this partnership means the world,” Wolfgang president Seema Miller said. “It’s just such a fantastic brand and so unique in the marketplace. It’s family owned, they truly care about…

Office Depot has awarded its global creative and media business to Y&R and Mediacom after a competitive review, according to multiple sources with direct knowledge of the business. One source said the win was part of a larger pitch by WPP. In the past, the holding group has formed agencies dedicated to specific clients like…

Alaska Airlines has named full-service communications shop Translation its marketing partner in charge of leading and leveraging the airline’s long-term partnership with NBA superstar Kevin Durant. Translation will work alongside Alaska Airline’s lead creative agency, Mekanism. “We selected Translation because of their expertise working with world-class athletes like Kevin Durant,” said Natalie Bowman, managing director…

Beats Electronics, the brand formerly known as Beats by Dre that was acquired by Apple in 2014 for $3 billion, is making more big changes to its ever-fluid global ad agency roster. According to multiple parties familiar with the business who spoke to Adweek on background, the audio company will be taking more of its…