BMW has named Goodby, Silverstein & Partners as its new U.S. creative agency of record after a competitive review, the automaker confirmed today. In addition to brand creative, the agency will also handle regional and dealer work. The other four finalists in the review, as first reported by Adweek’s AgencySpy, were Wieden+Kennedy, Droga5, Anomaly and…
Biotech company Amgen has selected Omnicom Media Group agency Hearts & Science as its media agency of record, following a review launched in October and handled by Ark Advisors, Omnicom Media Group confirmed. Omnicom sister shop SSCG retained media duties for Amgen brands marketed to healthcare professionals, with the possibility of future partnerships with Hearts…
The U.S. Air Force decided to continue its relationship with GSD&M following a review process that took about a year. GSD&M, which has partnered with the Air Force for 17 years, will continue to be responsible for advertising and special events to aid in recruitment efforts. The new contract is set to expire by Sept….
Harvey Nichols, the British high end retailer whose public image has long been defined by the work of agency adam&eveDDB, made a surprising turn today by naming TBWALondon as its new creative partner. The move occurred abruptly and without a review. According to earlier reports, the company’s incoming group marketing and creative director Deborah Bee…
The Campbell Soup Company has selected Publicis Groupe as its new agency partner for U.S. retail, creative for Canada and the Asia Pacific region, digital, technology and consumer promotion and global media buying and planning responsibilities, following a review that started in October. The U.S. retail assignment includes creative, strategy and digital duties for Campbell’s…
Barbarian announced it has been named global creative agency of record for L’Oreal’s Essie nail polish brand, a feat for the New York City shop that has been working to turn itself around since it took a sharp decline in 2015. The Cheil Worldwide-owned agency will be in charge of brand and business strategy, advertising…
Mondelez International, one of the world’s largest advertisers, confirmed today that it has moved on to the international phase of a global media review after naming its new North American agency partners. “I can confirm that we have selected Spark Foundry as one of our new partners for MDLZ North America as part of a…
America’s oldest brewery has a new creative partner. D.G. Yuengling & Son, Inc. selected Chicago-based independent agency Laughlin Constable as creative agency of record for Yuengling, following a review. Dan Fietsam, who joined Laughlin Constable as chief creative officer in June 2016, has a history working in the category, having worked on Bud Light earlier…
Sherwin-Williams Consumer Brands Group has selected Minneapolis-based independent agency mono as creative agency of record for its Valspar, Krylon and HGTV Home brands following a review. Mono will be tasked with creating integrated campaigns for the three brands and has already starting working on them. “We are thrilled to partner with an agency that is…
The next time you come across a virtual reality promotion for the next chapter in the Star Wars saga, Accenture might be responsible. Today The Walt Disney Studios announced that it has chosen the self-described professional services company as Innovation Partner for StudioLab, an upcoming initiative that will focus on using emerging tech to create…
GE Appliances announced it has chosen FCB Chicago as its creative agency of record to handle advertising, digital, social and shopper marketing following a competitive review that launched in November. Sources close to the matter told Adweek that FCB beat out longtime incumbent BBDO (which had worked with the larger General Electric since 1920), Ogilvy…
Booking giant Hotels.com has concluded a competitive review launched last fall by sending its North American planning and buying business to MediaCom, a company spokesperson confirmed this week. The news marks a significant win for WPP, which is currently in the process of defending several major global accounts including CPG conglomerate Kimberly-Clark. The initial stages…
Marriott International has handed its global media buying and planning account to Publicis. The appointment concludes a review launched last October. MEC had handled media buying and planning for Marriott International since 2011. Publicis will create a dedicated Marriott One Media unit from its SapientRazorfish and Spark Foundry agencies, which will partner with Marriott’s internal…
CPG conglomerate Kimberly-Clark recently launched a global creative agency review as it seeks to restructure the roster of shops responsible for marketing its extensive brand portfolio. The Irvine, Texas, personal-care products giant, whose brands include Kleenex and Huggies, has long worked with several WPP agencies, including Ogilvy and JWT. The review now forces the world’s…
Lowe’s has announced its new creative agency roster after ending a 12-year relationship with BBDO and abandoning the agency of record model. As Adweek’s AgencySpy reported in January, the three agencies are located in very distinct regions of the country: Conill in Los Angeles, Via Agency of Maine and South Carolina’s EP+Co. The unique structure…
Wyndham Hotel Group has consolidated its U.S. media planning and buying duties with MullenLowe Mediahub (Adweek’s U.S. Media Agency of the Year for 2017)–naming the “challenger” shop North American media agency of record. Lisa Checchio, senior vice president of global brands at Wyndham, told Adweek in an email that Mediahub’s “challenger mentality,” wealth of data,…
Family history and consumer genomics tool Ancestry.com is seeking new marketing partners less than a year after naming Droga5 as its creative agency of record. While the agency’s London office may continue working with the brand in some capacity, Ancestry.com will choose additional shops to handle its U.S. marketing efforts. “Droga5 New York and Ancestry…
Panda Express has selected Venice Beach, California-based creative agency and consultancy Wolfgang as its new agency of record, following a review launched in November. “For us this partnership means the world,” Wolfgang president Seema Miller said. “It’s just such a fantastic brand and so unique in the marketplace. It’s family owned, they truly care about…
The next round of big-budget media reviews has begun, and beneath it lies an existential threat to the established agency business model. Last summer’s rumored wave is now a real-world tsunami encompassing billions in RFPs from brands like Marriott, Mars, McDonald’s, Microsoft, Mondelez and more. But clients have learned from past mistakes; this time they’re…
Office Depot has awarded its global creative and media business to Y&R and Mediacom after a competitive review, according to multiple sources with direct knowledge of the business. One source said the win was part of a larger pitch by WPP. In the past, the holding group has formed agencies dedicated to specific clients like…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
