Oct 02

Consumers Are Wary About Personalization in Retail, but Open to It

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Shoppers in the United Kingdom may be increasingly comfortable with personalization in retail, but they still have reservations, a new study reveals. Personalization is playing a larger role in ecommerce, mainly due to the growing amount of data available to retailers to use to create more specific experiences tailored to consumers. In the study, Floris…

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