Apr 07

Colorectal Cancer Association of Canada: Get your butt seen

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Impactfull visuals of photocoped butts on transit boards, in public washrooms, in the subway , web banners and a TV spot in Toronto and Montreal are the makes of a powerful drive to getyourbuttseen.ca.

Advertising Agency: Ogilvy, Montréal, Canada
Creative Directors: Martin Gosselin, Normand Miron
Art directors: Bernardo Andrada, Diane Gosselin
Copywriters: Luc Dupéré, Gavin Drummond
Client Services: Marie-Noëlle Rosso
Media: David Tremblay, Danuta Boehler
Technical Director: Valentin Backofen
Programming: QuatreCentQuatre, Valentin Backofen
Eletronic production: Miryam Champagne (agency), Luc Harvey, Christian Laramée (Halogen Filmshop)
TV Director: Ludovic Spénard
Sound: Audio Z
Print production: studio 333
Published: March 2010


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