Jul
06
Coke Taps Mommy Bloggers in Korea
Posted in: Uncategorized
SEOUL (AdAge.com) — Coca-Cola has turned to "mommy bloggers" in South Korea to create word-of-mouth communication. The company is looking for powerful bloggers who are important local "digital influencers," said Kenth Kaerhoeg, group communications director for Coca-Cola's Pacific Group in Hong Kong.
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