Hasta La Creative!

Junk food, like candies and chips, are known to have no health benefits to anyone who would love to eat them. But while this is a known fact, advertising companies have this creative way of making them a hot item in the market through their unique and captivating style of getting the attention of the market audience.

Today however in places like Australia, it has been made clear that parents want some form of regulatory means to ensure that these ads do not go overboard to mislead the market on what junk food really gives to the consumer. Advertising campaigns can carry misleading marks and while they are facts that are surely not contained in these goods, it is apparent that the promotional campaigns for them should be done in the same way that there is “Truth in Advertising”.

“I don’t think any parent wants to deny the occasional treat or sweet or trip to a fast-food restaurant, The Age quoted Peter Kell, Choice’s chief executive, as saying.

“But what parents are saying is that they feel their messages for healthy eating are getting undermined at every turn by the relentless number of junk food ads,” he added.

(Source) Topnews

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