Feb 04

CCTF: Bookend

Posted in: Uncategorized

CCTF: Bookend

Every day a 10-year-old child has to carry a load of schoolbooks that weighs 15kg. Help lighten their workload.

Advertising Agency: Grey Beijing, China
Executive Creative Director: Chee Guan Yue
Creative Directors: Adrian Zhu, David Wang
Art Directors: Chee Guan Yue, Xiao Xi Zhi, David Wang
Copywriters: Albion Li, Adrian Zhu
Producer: Kevin Bi

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