Apr
20
Can Augmented Reality Breathe New Life Into Banner Ads?
Posted in: UncategorizedThe very first banner ad on the Internet–for AT&T on Wired in 1994–had a click-through rate (CTR) of 44 percent. Now that the novelty has worn off, that rate is more like 0.05 percent. Add augmented reality (AR), however, and it may be a different story. Taking a page from the leader of the free…
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