Apr
11
Call It 31.2: Baskin-Robbins Taste Tests Brand Refresh
Posted in: UncategorizedBrands have fallen in love with flat and simple logos, to go along with pared-down messaging, in hopes of establishing a faster and deeper connection with consumers who are spending increasing amounts of time on smartphones. Trying to hit on those flavors of innovation and quality, Baskin-Robbins is updating its logo with a new simplified…
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