British High Commission, United Kingdom Trade & Investment Division: Idol
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The mother of all idols.
UK Television’s Pop Idol.
In 2001, the UK’s television industry gave birth to Pop Idol, a musical talent contest based on viewer participation. It went on to become a global franchise with American, Australian, Canadian and even an Indian Idol, making it the most successful TV format ever witnessed. UK companies are looking for Indian partners. With the UK being the world leader in the creation of international TV formats, it’s surely where you want to be.
Advertising Agency: Contract Advertising, New Delhi, India
Creative Directors: Uddalak Gupta, Vineet Mahajan
Art Directors: Vineet Mahajan, Ayan Pal
Copywriter: Uddalak Gupta
Account Management: Swapnadip Majumdar, Anshuman Ahluwalia, Neha Budhiraja
Illustrator: Ayan Pal
Published: March 2008
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