Breakfast Makes A New, Beautiful Thing: ‘Points,’ the Sign of the Future
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Take one trip to Penn Station and you will realize the importance of smart signage. Maybe it’s just the overpowering stale-Starbucks stench in that underground space that causes confusion, but surely, if it featured more well-placed arrows, we would feel less like salmon swimming desperately upstream.
Not only are they semi-non-existent, but it seems ridiculous that our signs are still stagnant. Thankfully, finally, Breakfast NY has come up with a solution. Points, “the most advanced sign on earth,” is digital and dynamic, changing direction and display depending on pre-programmed or social data. At an event like Coachella music festival, Points could indicate imminent shows. On a street corner in DUMBO, Brooklyn, Points would give tourists direction to Foursquare-recommended coffee, boutique shopping, and the soonest subway.
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