Nov 04

Brands Need to Trust Creative Agencies Like They Do Consultancies

Posted in: Uncategorized

When McDonald’s awarded its business to Wieden+Kennedy last month, the entire agency world should have celebrated–or at least taken notice. Since when could a creative agency with a clear competitor on its roster (KFC) even be considered for the business? Where were the lawyers? Were the folks in procurement all on vacation? The truth is…

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