Hasta La Creative!

“Transit,” a short film by Steph Green

The Responsibility Project from Liberty Mutual is a microsite that builds on the brand’s “Resonsibility. What’s Your Policy?” ad campaign.

Here’s how the brand describes it:

It all began when we ran a TV commercial about people doing things for strangers. The response was truly overwhelming. Thousands of emails and letters from people all over the country thanking us.

We thought, if one TV spot from Liberty Mutual can get people thinking and talking about responsibility, imagine what could happen if we went a step further? So we created a series of short films, and this website, as an exploration of what it means to do the right thing.

[via 3 Minute Ad Age]