Beverage Brand Innocent Accused of ‘Greenwashing’ Its Plastics Impact Through Advertising

An arm of climate crisis advocacy group Extinction Rebellion is waging a protest campaign against fruit drinks brand Innocent and its agency Mother. The group says the Coca-Cola-owned beverage brand has been “greenwashing” through an animated musical ad campaign called “Little Drinks, Big Dreams.” Having staged a number of protests against the brand already in…

No Responses to “Beverage Brand Innocent Accused of ‘Greenwashing’ Its Plastics Impact Through Advertising”

Post a Comment