Hasta La Creative!

Last week, I posted a blog about the announcement of this year’s One Show winners. I received a comment questioning my belief that winners of The Golden Pencil help to shape advertising to come. In this post, I’m going to share with you why. Just today, while brainstorming with fellow creatives at work, we flipped through this past December’s Communication Arts Advertising Annual for inspiration. It is my personal opinion that things like the Ad Annual, The One Show, Cannes Lions and the Addys are all important in shaping what’s to come in advertising. Why, you ask? Work from all over the world is looked at with these competitions. Some of the best ads I have seen in my life have received this coveted awards, and I can only hope to one day have one of my own. I’m not saying they shape advertising in a sense that these brilliant ideas will be ripped off and re-done, etc. but that when I look at ads like this, I feel inspired. It makes me want to think outside of the box… to be the next to come up with that great idea, that great execution or that great headline. While all out there may not agree, that’s fine. But I can’t believe you could have your heart and soul in this industry and truly not trying to create award-winning work. To each his own, but I will always stand by my previous post and this one. As a special treat, check out some of my favorite winners of last year’s Cannes Lions – as the 2008 festival will be upon us sooner than later!

  

Technorati Tags: awards, Cannes, Gold Lion, Grand Prix, Addys, One Show, One Club, advertising