Sep 02

Atmosphere Groups Are a Murky Tactic Driving Real Results

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Have you ever been impressed by the long lines at internet-famous restaurants? Believe it or not, there might be a not-so-glamorous factor behind the scenes: a professional, paid workforce known as the “atmosphere group.” Frankly, this tactic is in a grey area, as it may incur fake impressions on customers and disrupt fair competition. Let’s…

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