As the Hemp-CBD Industry Booms, Here’s What Brands Need to Know About the Trend

Cannabidiol–CBD for short–products aren’t just the latest fad. There’s baked goods (at By Chloe), a trendy sparkling water brand (Recess) and a beauty brand (Milk Makeup), but it’s not just small marketers stepping into the space. Late last year, rumors surfaced that The Coca-Cola Company was getting into the hemp-CBD industry, which analysts at the…

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