Mar 16

As Big Business Pivots, It’s on Brands to Meet Consumer and Investor Demand

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Over the past 40 years, two factors–technology and Wall Street–have totally rewritten how brands are built. Both drove us to short-term, transactional marketing. Technology’s impact is obvious: an upended media landscape, one-to-one customer relationships at scale, a new retail channel capable of delivering almost instantaneous gratification, the constant thrum and beat of social media. Wall…

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