Jan 19

As Agencies and Brands Define the Value of Their Work, Compensation Models Merit Closer Scrutiny

Posted in: Uncategorized

If a brand pays an agency for working on its ad campaign without the agency feeling undervalued or the brand feeling ripped off, congratulations: You’ve mastered agency compensation. The Association of National Advertisers (ANA) recently released its Trends in Agency Compensation survey of advertising industry professionals and found there’s still some question of how to…

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