Mar
10
Ariel’s “stained-glass” citylights
Posted in: UncategorizedEven a simple bus-shelter might be turned into a temple of bright colours. Saatchi & Saatchi Warsaw prepared this amazing outdoor campaign for P&G’s Ariel Color detergent in 2007. Glass panels of intensive color and simplified design typical for real stained-glass were installed into backlit citylights to convey the key product benefit – retension of color intensity. The luminous artwork displays daily routines: a woman cleaning her evening gown, a woman hanging out her laundry and a basketful of redeemed laundry in the sun.
Some stained-glass advertising for Ariel Color was also installed in some launderette’s windows in the center of Cracow and you may check a short video documenting this event.
Product: Ariel Color (P&G) Creative Director: Max Olech Art Director: Bartek Grala Photography: Tomek Albin Production: Studio Witra?y Andrzej J?drzejewski
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