Adweek’s Brand Genius 2018: These 10 Marketers Triumphed by Fearlessly Embracing Change

We appear to be surrounded by geniuses these days. The day this issue went to press, news outlets referred to, among other people, a soccer star, a DJ, a Tesla owner and the inventor of avocado toast kits all as geniuses. To be technical about it, a genius is someone with an IQ of 140…

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