Mar 13

Advertisers Should Think of Accessibility as a Gateway to Creativity

Posted in: Uncategorized

Accessibility is a long word, and in an industry that loves truncating titles–KFC, BMW, UPS, REI–we need to embrace a11y. This numeronym (where numbers form an abbreviation) conveys that in between the A and Y of “accessibility,” there are 11 more letters. For many nondisabled people, accessibility can seem like a foreign concept that requires…

Related posts:

  1. Why Empathy Is the Key to a Positive Brand Experience In our world of liquid expectations, how can marketers continually...
  2. #MeToo and #TimesUp Have Done Their Part. It’s Time for Higher-Ups to Do Theirs I was 26 years old and living in Toledo, Ohio....
  3. It’s Time Brands Add Genuine Consciousness Into Their Marketing Mix When John Mackey, co-founder and CEO of Whole Foods, and...
  4. Work Is Not Everything to the New Generation of Marketers “The work” and “the grind” have become synonymous–so much so...
Tags: ,
No Responses to “Advertisers Should Think of Accessibility as a Gateway to Creativity”

Post a Comment