Hasta La Creative!

The latest spot advertising Sony’s newest smartphone goes well beyond your standard product demo.

The ad, created by adam&eveDDB as part of the brand’s “demand great” campaign, shows us an (almost certainly exaggerated) sequence starring several well-lit skiiers and the best cover of Kavinsky’s “Night Call” to date:

The spot looks like an attempt to position the phone itself — which has not been released yet in the U.S. and will probably make its first appearance stateside in October a mere six-plus months after its predecessor’s debut — as a superior alternative to better-known competitors.

We’re not sure about all that, but the visuals are impressive.

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