Aug 07

Ad Buyers Rethink X Presence Following the Platform’s GARM Lawsuit

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X is back to warring with advertisers, and advertisers are back to executing caution when engaging with the platform, buyers told ADWEEK. Two buy-side sources who have advertised on X this year said X’s new lawsuit against the Global Alliance of Responsible Media, an advertising trade body, makes them reconsider future investment in the platform….

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