May
27
A Real Approach to Measuring Multistage Marketing
Posted in: UncategorizedAs part of the CMO Reboot Playbook: Reallocation of Spend, Doug Jensen (svp go-to-market analytics and activation and Learning Center of Excellence at The Est?e Lauder Companies) discusses how they transformed their measurement approach to accurately measure marketing across the consumer decision journey. Check out more plays from top CMOs and brand leaders here. This…
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