Dec 09

‘A More Formidable Front:’ With IPG, Omnicom’s Retail Media Business Could Rival Publicis

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Omnicom’s IPG takeover could make it a stronger retail media competitor to Publicis. Retail media’s growth is a bright spot for ad holding companies, and all of them are building and acquiring commerce and retail services. But Publicis has led the space in terms of acquisitions. Over the past five years, Publicis has acquired data…

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