Pattex Glue: Crosswords

To demonstrate the universal ability of Pattex to stick anything to anything, the brand sponsored the crossword in a popular Egyptian daily and magazines. When solved, you see that different materials are joined seamlessly, thanks to the power of Pattex.

Advertising Agency: TBWA, Cairo, Egypt
Creative Director: Arindam Sengupta (Oranjee)
Art Director: Sameh George/Youssef Gadallah Details
Copywriter: Ahmed Refaay


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