Mar
04
Billboards that target you – literally
Posted in: Uncategorized
The other day I mentioned the possibility of billboards with head tracking in the future. Well, this isn’t exactly the same thing, but the end result may be just as effective. Placed in Beijing’s Fang Zhuang passage back in December, the WWF billboards by O&M Beijing were removed after only one day due to the alarm they raised. Effective would probably be an understatement. An interesting and creative way to turn the traditional billboard into something more powerful – without a whole lot of effort. [click the image above to enlarge]
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