Hasta La Creative!

I just finished watching a Twitter reality-show pitch, and I have to say, I’m interested. The reality show, @whoisthebaldguy, has viewers following him on Twitter and making suggestions on what he should do next. It’s a great concept and could be the wave of the future for entertainment, leaving traditional TV in the dust.

Facebook has had some similar shows broadcast, as well. The first made-for-Facebook series, Ashton Kutcher’s KatalystHQ, debuted in February, detailing the day-to-day events happening at Kutcher’s production firm, Katalyst Media.

Perhaps the most interesting part of the show is the traditional integration of products, such as Cheetos and Hot Pockets. According to an article on Real-Time Advertising Week, Kutcher opined that when product placement is done in funny and tasteful ways “people are happy to consume it.”

I can’t help but feel we are getting closer and closer to making a real-life version of The Truman Show.

Both of these new shows could signify the end of television as we know it and put advertising in a whole new, but good, ball game. Where will this lead us? We’ll just have to wait and see.

Megan Green is a freelance propagation planner who has had her work published on PR News Wire, as well as many other outlets. Contact her on LinkedIn, Facebook, Twitter, or at megankategreen@gmail.com.