Oct
05
Comcast and NBC Eye Merger as Media World Reckons With Shrinking Ad Budgets
Posted in: UncategorizedNEW YORK (AdAge.com) — There could be something more than just periodic consolidation afoot in the current wave of talks: namely, a realization that media companies need to tamp down their reliance on ad dollars to support the content they make, and instead focus on getting consumers to foot the bill.
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