Aug
03
Can Kaplan Thaler Help Wendy’s Get Past Those Wig Ads?
Posted in: Uncategorized
CHICAGO (AdAge.com) — A woman in a red, braided wig was greeted at Kaplan Thaler Group's office in New York last Wednesday by screaming employees who realized a letter she was carrying said the agency had won Wendy's $300 million advertising account. The wig was symbolic on a couple of levels: It not only represented the chain's iconic roots but was also the lynchpin of a campaign from a previous agency Wendy's would rather forget.
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