Jazz Radio – undoubtedly not for everybody

Jazz music may become difficult to bear for some people. This print campaign for Jazz Radio focuses on the idea that some people literally throw up with jazz while others enjoy it. The slogan for the campaign:  Not for everybody – supposedly it should make jazz freaks feel distinguished and appreciated for their great taste in music.

Sofa

Sofa

 

Car

Car

 

Terrace

Terrace

Advertising Agency:  McCann Erickson Warsaw, Poland
Art Director &  Copywriter: Lukasz Kotlinski & Iza Przepiorska-Kotlinska
Photography:  Lukasz Murgrabia

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