Arnell Document Just A Standard Creative Brief on Steroids

pepsi_arnell_energy_fields.jpg

As idiotic, far-fetched and plain absurd as the Arnell Group Pepsi document is, anyone who’s ever worked in the industry knows this brand blatherific crap is the norm when it comes to a renaming/rebranding/logo project.

No Responses to “Arnell Document Just A Standard Creative Brief on Steroids”

Post a Comment