Aug 08

WeightWatchers Taps Meta Marketer and Ogilvy to Keep Pace Amid GLP-1 Boom

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WeightWatchers (also known as WW) has tapped ex-Meta marketer Christina Kothari as global vp of brand and integrated marketing, and enlisted Ogilvy as its global creative agency of record (AOR). The 61-year-old company is initiating a business and brand transformation, rethinking its positioning in a weight loss market upended by the rise of GLP-1 anti-obesity…

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