Aug
09
How Mars Wrigley Aims to Remain Relevant With Consumers for the Next 100 Years
Posted in: UncategorizedConfectionary and pet food maker Mars Wrigley drew much debate earlier this year when it sought to develop a generational connection for its biggest brand M&M’s. This saw the redevelopment of the M&M’s brand mascots as a way to improve their representation. The company’s North American president Anton Vincent reveals that within four days of…
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