May
26
O2’s Love Island Sponsorship Is an Experiment in Agile Marketing
Posted in: UncategorizedU.K telecom O2 has just been announced as the official sponsor of ITV’s Love Island, Britain’s buzziest reality TV show. For its top marketer Simon Groves, the deal presents an opportunity to experiment with more “agile and reactive” marketing. Each year, Love Island plants single people in a luxury villa for two months and asks…
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