Mar
24
ESPN Leverages New March Madness Branding to Grow Women’s Basketball Audience
Posted in: UncategorizedMarch Madness has arrived–and not just for the men’s tournament. For the first time ever, the NCAA Women’s Division I Basketball Tournament is able to utilize the March Madness branding this year, a privilege that was previously only reserved for the men’s tournament. That gives ESPN and brands a new opportunity to capitalize on the…
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