Feb 07

How to Make $1.2 Billion in TV Ad Revenue in 19 Days

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After Dan Lovinger successfully executed the ad sales version of the triple axel in 2018–the NBC Sports Group ad sales chief oversaw more than $1.2 billion in sales for Super Bowl 52 and the Pyeongchang Winter Olympics, held just four days apart–he took a weeklong break. But he soon found himself contemplating his next gargantuan…

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