Wholesale Brands, Stuck With Excess Inventory, Find Inventive Ways to Entice Shoppers

With retailers canceling orders from their wholesale partners given ongoing pandemic-related store closures, brands are rushing to embrace or accelerating their shift to a direct-to-consumer sales model. That’s because brands that rely primarily on a wholesale business model–in which third-party merchants sell their products–are now stuck with excess inventory and need alternative channels to get…

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