In a Nod to Greater Inclusivity, Birchbox Tries a Non-Binary Rebrand

In an era when direct-to-consumer brands use inclusivity not only as a means of marketing but as part of their overall missions, Birchbox is finally catching up. The 9-year-old company is rebranding its BirchboxMan brand to Birchbox Grooming, with the subscription boxes undergoing the same makeover beginning June 1. Additionally, the six Walgreens locations that…

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