Macy’s Launches Story, an Instagram-Friendly Retail Concept, in 36 Locations

Macy’s unveiled Story today, a new type of store format in 36 retail locations, spread out over 15 states. The roll out comes about a year after Macy’s acquired Story, a retail concept that focuses on a particular theme and changes up the products and layout every few months. Staying true to its roots, this…

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