Mar
22
Programmatic Hasn’t Been Able to Live Up to Its Potential
Posted in: UncategorizedProgrammatic advertising today is at a crossroads, and if advertising on the open web is ever going to catch up with the walled gardens, there needs to be a fundamental reset in terms of approach. We have seen massive growth and adoption in programmatic marketing spend over the years, but at the same time, programmatic…
Post a Comment