Jan
09
This L.A. Creative Shop Upended the Traditional Agency Model
Posted in: UncategorizedAfter years of working in various roles in the advertising industry, Sarah Hooper and Matthew Goldman noticed a glaring issue with the traditional agency model. As it goes, senior executives win pitches, assure clients they’ll see their projects through, and then dump the work on junior staff. “It just seemed like a farce to me,”…
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